MISTRAL GROUP TO DISTRIBUTE NEW WRIGHTBUS MIDI
Leading bus rental and sales specialist, Mistral Group, has confirmed today its appointment as the exclusive distributor for the new Wrightbus midi that was recently previewed in the trade press.
The agreement will see Mistral handling sales to all independent operators with Wrightbus continuing to handle sales to their existing group accounts. Mistral specialises in dealing with the independent sector of the bus market, making it a perfect partner to Wrightbus who have been successful in developing long term relationships with the larger bus operating groups.
Mistral’s Commercial Director, Steve Low, commented; “When we first saw the designs for the new midibus that Wrightbus was proposing, we instantly recognised the immense potential that it had, and realised that it represented the next generation of vehicles in this sector of the market. Mistral and Wrightbus complement each other perfectly and over the past months we have developed an excellent working relationship. We are extremely excited about the imminent launch of the product and look forward to showing it to our customers.”
Commenting on Mistral’s appointment Wright Group Managing Director, Mark Nodder, said; “Mistral are the ideal partner to realise our ambitions for this innovative new product, and we are very pleased to be working with them. They are able to offer flexible solutions to customers and we recognise that they are the leading name in the developing rental market. I look forward to working with the Mistral team and jointly ensuring that this new product is a success.”
The as yet un-named midibus will be publicly launched over the summer and Mistral expect to have the first production vehicles available for sale or rental in time for September deliveries.
For further information please contact:
Mistral Group Commercial Director
t: 01565 621 881
Miss Claire Coulter
Wrightbus Marketing Manager
t: 028 2564 1212